The overriding aim of Visit Herefordshire is to make Herefordshire a better place to work, live and visit. The Board intends to develop a strong brand for Herefordshire as a destination and to improve the overall "experience" for visitors and residents alike.
Visit Herefordshire as a membership organisation will be responsible for: Marketing, Short Breaks, Activity Tourism; Events Tourism, Business Tourism; Sustainable Tourism; Fundraising; Building Business Networks; Information Sharing; Research; Press and PR; Training; and management of the whole visitor experience.